Patients don’t want to come to your workshop.

The healthcare industry often asks patients to join workshops and focus groups. But let’s get real: patients don’t want to come to your company office or conference center.

Here’s what patients really want:👇

• A virtual format that accounts for their busy schedules and medical needs. Patients juggle appointments, jobs, childcare and more. Online options make engagement more accessible.

• An inclusive approach to connect with fellow patients. Patients want to learn from each other’s experiences, while contributing to your project. Virtual sharing tools enable this peer learning.

• Tangible work that drives real change. Patients want to solve problems that impact people like them. They want to see their insights implemented.

• Challenging projects that tap their problem-solving skills. Patients want to flex their knowledge and creativity, not just validate someone else’s ideas.

In-person meetings absolutely have value. They allow for:

• Relationship and team building

• Immersive design or training activities

• Celebrating successes and progress made together

But virtual engagement should be the new normal.

This empowers patients to contribute on their own terms. And, it allows those who lack the time, means, or health to travel to join in designing health solutions. Pro tip: this is the majority of your patient audience.

Repost ♻️ this if you are for remote or hybrid collaboration.

Agree or disagree?👇